SEO & GEO Starter
A free, short course on how Google and AI assistants find, understand and recommend brands.
- How Google & AI Search work today
- The 7 steps AI takes before citing a brand
- A simple checklist for your own site
Free lessons, programs for beginners, specialists and leaders, custom team training and 1-on-1 coaching. Taught by Brian Ho in English or Vietnamese.
From your first free lesson to leading the strategy. Pick the level that matches your role.
A free, short course on how Google and AI assistants find, understand and recommend brands.
A step-by-step beginner program. Learn keyword and intent research, on-page SEO and how to write content AI can quote.
The full practitioner program, built from the 22+ campaigns Brian Ho led at MediaOne Singapore. Includes a $1,000 tool stack.
No technical skills needed. Learn to read the signals, set the right KPIs, judge your team or agency and fund what works.
A curriculum designed around your site, market and competitors, so every role leaves with work they can start on Monday.
Personal coaching on your own projects, career or agency. Bring your questions and get direct, practical answers.
Hands-on skills to build with AI and apply it across your business.
Build real tools with Claude, ChatGPT and Cursor: landing pages, calculators and small web apps, without a dev team.
Put AI to work across your business: AI agents, MCP connections, prompt libraries and safe data rules for your team.
| Program | Level | For | Format | Length |
|---|---|---|---|---|
| SEO & GEO Starter | Free | Anyone curious about Google & AI Search | Free self-paced video course | About 3 hours |
| SEO & GEO Foundations | Beginner | New marketers, content writers and career switchers | Cohort course, live online or in class | 6 weeks |
| Master GEO | Specialist | SEO specialists and agency teams | Live online or self-paced | 17 modules |
| SEO & GEO for Leaders | C-level | CEOs, CMOs, founders and marketing heads | Executive course, private or small group | Half a day to 2 days |
| Custom GEO Training | Teams | Marketing, content, SEO and product teams | On-site or online, built on your website | 1 day to 6 months |
| 1-on-1 Coaching | 1-on-1 | Professionals, founders and consultants | Private video calls with Brian Ho | Single session or monthly |
| Vibe Coding for Marketers | All levels | Marketers, PMs and non-engineers | Hands-on workshop | 1 to 2 days |
| Applied AI for Business | Teams & leaders | Business owners, managers and operations teams | Workshop plus rollout support | 1 day to 3 months |
30 minutes on your goals, team and market.
An agenda built around your site and competitors.
Hands-on sessions led by Brian Ho.
Templates, Q&A and a 30-day check-in.



Brands Brian Ho has led SEO & GEO for, and agencies whose teams trained with him.
Brands
Agencies trained
New to search? Start with the free SEO & GEO Starter, then SEO & GEO Foundations. SEO specialists should take Master GEO. CEOs and CMOs get the most from SEO & GEO for Leaders. Teams should choose Custom GEO Training.
No. SEO & GEO for Leaders is about oversight: reading reports, setting KPIs, budgeting and managing teams or agencies. There is no coding or hands-on tooling.
Yes. Every program is available in English or Vietnamese, online or on-site in Singapore, Vietnam and the region.
Yes. Custom GEO Training, the Leaders course and 1-on-1 Coaching all use your own site and competitors, under NDA.
No. You describe what you want and AI writes the code. We teach you how to guide it, check it and publish the result.
Soon. Join the waitlist and we will email you on launch day.
Tell Brian about your team and he will recommend the right path.
Optimizing technical infrastructure, entity graphs, and content extractability so AI platforms (ChatGPT, Google AI Overviews, Gemini, Claude, Perplexity) cite and recommend your brand.
Brian Ho’s bottom-up engineering audit stack spanning DNS/TLS (L1-2), WAF/Bot Access (L3), robots.txt (L5), Edge SSR (L8), Schema/Entities (L10), llms.txt (L11), and MCP (L12).
The 7 sequential gates every URL must pass to earn AI visibility: Discover -> Crawl -> Index -> Retrieve -> Ground -> Cite -> Mention.
When a user submits a complex prompt, ChatGPT expands it into multi-hop sub-queries (Find -> Hone) and filters candidates down to ~6.7 safe_urls that drive 99.86% of citations.
Extending Google’s E-E-A-T with Algorithmic/Agentic Verifiability and structuring first-party documentation as a high-density reference graph.
Brian Ho Marketing’s Model Context Protocol server (mcp.brianhomarketing.com) equipping Claude, ChatGPT, and Cursor with 28 specialized SEO/GEO engineering skills.
Brian Ho Marketing’s Inversion methodology: Instead of only asking "How do we rank?", we first eliminate the 4 structural failure modes that cause 90% of brands to be skipped by AI crawlers and excluded from ChatGPT safe_urls.